Word: pricedness
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In Japan kids dance in them, figure-skating style. In Canada they glide in them to whack a street-hockey puck. And from London to St. Petersburg, preteens use them as alternative transportation. They're Heelys, and the brand is on the move. But how does a company with...
Take Japan. Public demos proved a perfect vehicle for product exposure in that densely populated country. HSL rolled out Heelys in brighter colors and produced Hello Kitty and Winnie the Pooh models to take advantage of local licensing agreements. But success spawned cheap copies, slicing HSL's monopoly market share...
Still, most companies planning to launch Blu-Ray players and PC drives say they are on target for a mid-2006 launch. Today, Sony's U.S. consumer-electronics division announced that its first Blu-Ray player, the BDP-S1, should ship in July, priced at $1,000. Blu-Ray drives...
Abel writes like a dramaturge, developing character and conflict mostly through articulate dialogue that ping-pongs between her smart, if oftentimes deluded or flawed characters. This makes La Perdida as engaging as good theater. A typical scene pits Memo against Carla in a long argument about the purity of Carla...
Although the bespoke service (the term comes from the English tradition of setting aside a client's fabric, which was said to be "spoken for") is limited to Rome and Milan and accounts for only 3% of Brioni's sales, Angeloni says it's what differentiates the brand from others...