Word: pricedness
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IDC estimates anti-spyware revenues will skyrocket to $305 million in 2008, up from just $12 million in 2003. As companies rush to cash in on this booming market, which one should you choose? PC Magazine editors' current highest ratings are for Webroot's Spysweeper, Lavasoft's Ad-Aware Plus...
It is all part of Federated CEO Terry Lundgren's plan to make Macy's a truly national department store. "This hasn't been done before," Lundgren told TIME. "Macy's is a great brand that has never been maximized to its full potential." After decades of bankruptcies, closings and...
For a retail Godzilla to perform that delicate merchandising dance, Macy's must use its marketing skill and purchasing muscle to manage a distinctive yet reasonably priced line of products and sell it in stores that, well, aren't exactly famous for their excitement. "It's easy to put names...
What do you do when you've scaled the heights of fashion, designing some of the most talked-about collections on runways from Paris to Milan, and you've reinvented such iconic brands as Chanel and Fendi? Well, you come and conquer America, of course. And that's what Karl...
The line, which offers distressed denim and logo T shirts as well as gauzy evening dresses and tailored suits, will be priced in the more accessible category often referred to as "bridge" and currently dominated by brands like Lauren by Ralph Lauren and Marc by Marc Jacobs. (Dresses start at...