Word: priceless
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...hardest rap is saved for the kiddies. They are fed one commercial every four minutes, or twice the adult rate. Says Adman Frederick Bruns: "The priceless thing is repetition. You've got to get to a kid three to five times a week to get him to act on a message." Video Boy acts by nagging his parents to get him a "Blasto-tank-with-twin-rocket -launchers -by -Slambang -Toys." Once he gets it, though, he is invariably disappointed because the toy is always much smaller and much less exciting than it looked on the overdramatized commercial. Thus...
...recent releases resurrect the ghosts of GERALDINE FARRAR (Everest/Scala) and MARY GARDEN (Odyssey), titans of opera's "golden age" who died early this year. These old, faint and scratchy performances used to be collector's items before being reissued; they are still priceless to those who are nostalgic about the history of glorious, if defiantly individualistic, singing...
...Cleef & Arpels. Feeling like a man loose "amongst the treasures of The Thousand and One Nights," Arpels chose 1,469 diamonds, 36 rubies, 36 emeralds and 105 pearls from the royal jewels in Iran's Central Bank, spent six months fashioning them into a crown that is literally priceless-though one sporty Iranian banker has put an unofficial figure of $15 million on the Empress' lovely headpiece...
...manuscript to match it, the Ch'u silk is as important and remote as Taiwan. But Sackler, who paid more for it than the combined cost of his 10,000-piece collection of early Asiatic paintings, sculptures and other artifacts, intends to make infra-red photographs of the priceless manuscript available to scholars everywhere. Including Red China...
...priceless cello bow, belonging to Soviet cellist Mstislav Rostropivich, was stolen Sunday at the musician's open rehearsal at Sanders Theatre. The bow, made out of tortoise shell with gold trim, was a gift from Gregor Piatagorsky, another world-famous cellist. Inscribed on it are "sartory" and "made especially for Mr.Piatagorsky...