Word: prices
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Dates: during 1930-1939
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...equally impressive profits (which FORTUNE reported at $418,000 in 1935), the Digest and its owners, DeWitt and Lila Bell Acheson Wallace, still have nightmares when they think of one thing. What if other magazine publishers stopped allowing Reader's Digest to reprint their articles at any price...
...citrus fruits and other crops, particularly wheat (of which the Government announced it would sell 100,000,000 bushels abroad by July, has thus far succeeded in selling only 39,000,000). Few people either here or in Europe would thank him for his trouble, because sales at whatever price he could get might depress both domestic and international farm prices...
What Francis Wilcox hoped to do abroad, Henry Wallace hoped to do right at home. About six weeks ago Secretary Wallace first promulgated his domestic "two-price plan." It amounts to dumping surpluses at home instead of abroad- buying excess commodities from farmers at market price, then selling them at cut prices to needy U. S. citizens, with the Government footing the loss...
Retailers, like the National Retail Dry Goods Association, were horrified. Might not the cut price become a yardstick for all dry goods? How would the Government decide who was to get goods cheaply, who expensively...
Last weelt the Department of Agriculture set out to find answers for these questions. Picking cotton mattresses as a medium for experiment, Assistant Secretary Harry Brown invited cotton producers, manufacturers, distributors to discuss the possibility of applying the two-price plan at home...