Word: prices
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Dates: during 1940-1949
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Secretary Brannan had urgent politico-economic reasons for wanting CCC to ship the grain. With the biggest crop in history piling up, much of it was without storage and therefore ineligible for Government loans, a form of price support. If private traders took over EGA buying, they would be likely to buy stored grain, pass over the other grain. On the other hand, CCC may be able to buy the unstored grain and ship it out before farmers have to sell it below support levels...
...advertising triumphs. When Kraft Foods Co. plugged one of its lesser-known brands of cheese over TV, dealers in Philadelphia sold out the next day. Such success has brought new advertisers flocking in-their number rose from 243 in June to 495 in October-but at a very heavy price. The standard rate for one network TV hour in New York (exclusive of talent, production, etc.) is $1,000. Telecasters estimate that they need about $3,000 to break even. As a result, the entire industry is on a cost-cutting hunt. Some new twists...
Manhattan's Bloomingdale's puffed such items as quilted skirts, velveteen trousers (for "after skiing"), and powder-blue parkas embroidered with Alpine flowers described as "too pretty to be tucked in." At Saks Fifth Avenue, Sophie Gimbel paraded a ground-length after-skiing ensemble with stole (price...
...clothes designer, was showing a fancy two-piece outfit. The mass manufacturers had also ducked up. Portland, Ore.'s White Stag Manufacturing Co., whose ski clothes had outsold all others for years (last year's gross: some $1,500,000), stepped out with a jazzy checkered suit (price...
Businessmen have long been dissatisfied with the Department of Labor's weekly wholesale price index. So has the Department of Labor. For one thing, accurate weekly checks were made on only half the 900 different commodities that the index was supposed to cover. For another, the relative importance of individual items in the index was based on sales during 1929-31. The result was that items which had since increased vastly in importance, e.g., rayon, were given much less weight in the index than they deserved. Newer items were left out entirely. Last week, after months of preliminary tooting...