Word: prices
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Dates: during 1940-1949
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...Tampa by coach at night requires two changes, and a four-hour wait at Jacksonville. The only sleeper from Atlanta to Nashville bumps to a stop 43 times in ten hours. It has only recently become possible for a passenger to cross the country without changing trains-at the price of two hours of shunting in Chicago yards while the car is scrubbed and the air conditioning wavers erratically...
...cost of the new equipment was only $22,000, well within the means of the moneymaking News, and only one-fourth the price of conventional presses. The campus daily may well prove what many newsmen suspect, that new processes have radically cut the high cost of going into the newspaper business...
...Parable of Simple Humanity," by Hans Meyerhoff, considers the moral implications of what Dr. Perl did. "Into the struggle she threw her . . . life here and everlasting," he concluded, "[She] risked death and eternal damnation . . . and came to be hailed on behalf of 'simple humanity' at the price of thousands of lives which might have been, but never were and never will be. [She] was right in being what she was by committing this enormous wrong...
Moon-Shooter. Curtice and his ace salesman Bill Hufstader rebuilt the dealer organization, brought out low, medium and high-priced Buicks that could compete in almost any price range. By 1941, when Buick turned out 316,251 cars, they had pushed from eighth place to fourth, crowding out Dodge, Pontiac and Oldsmobile along the way. Once when the late Bill Knudsen saw one of Curtice's sales forecasts, he muttered: "Well, by Got, you can't shoot the moon unless you see it first, you know." Curtice not only made Buick one of G.M.'s most profitable...
Like other publishers, Simon & Schuster has tried to make up its losses by heavy spending to plug bestsellers. It found this policy a risky business. On Gentleman's Agreement, it allotted 13% of the retail price to advertising, and lost $700 on the first 100,000 copies. The second 100,000 finally put Gentleman's Agreement into the black...