Word: prices
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Dates: during 1940-1949
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...Deluge. With the demand for new cars apparently limitless (the backlog of orders is still around 6,000,000), there had previously been no question about customers paying the price, any price. But the new boosts, partly the result of steel price increases, posed the question at last...
...survey of finance companies, the weekly Automotive News found that many thought the industry was beginning to price itself out of the market. Associates Discount Corp. reported that monthly payments "now run almost as high as two weeks' pay for the average factory worker." Gene Pratt, vice president of Detroit's Contract Purchase Corp., figured that 70% of potential new-car customers had been "absolutely" frozen out, thought the market could crack overnight...
...Shakeup. Ford also denied the possibility of a slump: "How can you be pricing yourself out of the market when your car is selling in used-car lots at a premium of from $500 to $1,000?" But Ford's own figures showed that each new price boost caused a significant shakeup in orders-with prospective Lincoln buyers shifting to Mercurys, Mercury prospects to Fords, Ford customers to used cars...
...York buyer: "Wonderful for a queen or a movie star who wants to stand at the head of the stairs and be photographed, but quite useless to any woman who wants to do anything." Dior admitted that he expected to make very little on these styles (at a top price of around $1,000 each). But he had other plans...
...happy result: a pat on the back from the National Retail Dry Goods Association. Though "it is not our normal function to advertise any manufacturer," said a N.R.D.G.A. bulletin, Lee Skirt is providing "a reliable garment at a price which should . . . help overcome the public dissatisfaction over the price situation." A happier result: the company expects to gross more than $1,000,000 in 1948, a 100% increase in a year...