Word: prices
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Dates: during 1940-1949
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...current failure of the plan is the limited range of participating stores in the area of the Square. The success of the Purchase Card depends upon its local showing; the present nine member stores around the Square form a good nucleus, but the variety of goods, services, and price levels they cover is not wide enough to make the plan sell. In the minds of many students, the present Purchase Card System is merely an ineffective duplication of the Coop...
...their New Britain, Conn, plant last week., appliance-makers Landers, Frary & Clark (Universal Appliances) were busy with a new vacuum cleaner which had one radical change from their old model-the price. Instead of retailing at $79.95, the new model sold...
...more than a simple price...
Tricks. Faced with slumping sales, many other manufacturers were trying similar tricks. They were well aware that the drop in buying was caused less by a lack of customers' cash than a stubborn rebellion against high prices. Though businessmen grumbled about recession, it was still the most prosperous recession the U.S. had ever had. Consumers' dollars could still be lured out for the right product at the right price...
General Electric Co. shaved $10 off the price of its upright vacuum cleaner (new price: $44.95) by such changes as a wood-and-metal for an all-metal handle. G.E. was about to bring out a new dishwasher that would not require permanent plumbing fixtures, thus abolishing installation costs running to $125 on current models. G.E. had also eliminated a soaking gadget on a new-model automatic washing machine, thereby saving the buyer $70 (price: $299.50). After two years of experiments and a $2,500,000 outlay for development, Bendix Home Appliances, Inc. introduced a completely new automatic washing machine...