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...establishment, known for its fine cuisine; the other is a McDonald's, popular for its low prices and speedy service. If the élite restaurant opens a branch on every nearby block, it will lose its cachet as well as its customers. Likewise, if the McD's starts serving pricey, five-course meals, its fans will take a hike. That's the central notion of this illuminating book. Maney, a veteran business journalist, calls this dichotomy the "fidelity swap." He argues that there is an inevitable tension between fidelity (quality and snob appeal) and convenience (low cost and ease...

Author: /time Magazine | Title: Business Books | 10/19/2009 | See Source »

...well-meaning of eyes glaze over. Amanda Little, author of Power Trip: From Oil Wells to Solar Cells - Our Ride to the Renewable Future, took a different approach. She traveled from an offshore oil rig to the halls of the Pentagon, from NASCAR racetracks to the office of a pricey plastic surgeon in order to tell a more human side of the energy story. TIME talked to Little about how fossil fuels saturate our lives and why taking personal responsibility is the key to pulling out of this mess. (See video from the American Governors' Global Climate Summit...

Author: /time Magazine | Title: The Real Impact of America's Oil Crisis | 10/13/2009 | See Source »

...lushness, was an expensive magazine to produce. It had a famous editor, Ruth Reichl, a former food critic of the New York Times and the author of several best sellers. Since taking over in 1999, she steered the periodical to three National Magazine Awards. That level of achievement is pricey, and at just over 900,000 subscribers, Gourmet had only about two-thirds of the readers of Bon Appétit. Plus, it made less money per page of advertising. (Read "From Natural Disaster Comes ... an Instant Magazine...

Author: /time Magazine | Title: Gourmet Magazine Heads to the Meat Grinder | 10/6/2009 | See Source »

...Dallas Morning News estimated that if the Cowboys draw an average of 80,000 visitors to their eight regular-season home games this year, Jones could see those revenues climb to about $360 million. The paper estimated that about $60 million of that increase would come from those pricey club seats and suites...

Author: /time Magazine | Title: Inside the New Dallas Cowboys Stadium | 9/21/2009 | See Source »

...willing to help.For the next six months, Furst worked tirelessly to pull the music festival together. Looking specifically to create an event that would attract a wide range of young alums not necessarily involved in the music scene, it was important that Furst pick the right venue. Tenjune, a pricey nightspot in the meatpacking district, was just the kind of club she was looking for. Known not as a venue for live shows but as the place where Kanye West and Britney Spears had their birthdays, Tenjune attracted the kind of audience that would come first for the atmosphere...

Author: By Rebecca J. Levitan, CRIMSON STAFF WRITER | Title: Let Them Rock | 9/4/2009 | See Source »

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