Word: priceyness
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Kind of a pricey deal if you're stuck in Cambridge with nothing to do, but it's for a good cause. Until then, we hope you stay...
...outreach on QVC, $2.5 million for a Super Bowl ad and spots on Spanish radio and soap operas and Dora the Explorer. The ads are meant to boost the response rate, since any household that doesn't mail back its form gets visited by a Census worker, another pricey line item. In all, it will work out to about $49 per person, which makes you wonder whether the government should have just sent an e-mail instead of a packet that looks like junk mail. (How about spending a little more money on design?) But the Census officials worried about...
...Chef Jody Adams’s new American masterpieces, renowned for dishes like lobster salad and Grilled Wolfe’s neck sirloin steak. Jody Adams is one of Boston’s best, so take advantage of a discounted opportunity to sample her creations, which are usually fairly pricey...
...team began planning well in advance (662 days, by the count of CEO Zhang Zhiyong), focusing on bang-for-buck sponsorship choices. Knowing, for instance, that the U.S. Dream Team would wind up in the basketball finals, but that its NBA-star-packed roster would be too pricey to support, Li Ning sponsored eventual silver-medal winners Spain and bronze-medal winners Argentina. Li Ning - sponsored athletes won 27 out of China's 51 golds...
...There are other obvious parallels to the movie, of course: producing oil-sands petroleum is expensive, and our quest for it suggests we're getting desperate for fossil fuels, the same way our future selves in Avatar have been forced to leave a wasted planet Earth in search of pricey, and presumably necessary, "unobtanium." "The tar sands in Canada are like [the forests of Pandora in] Avatar - without the blue people," says Cotel. (See the top 10 green ideas...