Word: priceyness
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Dates: during 2000-2009
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...battle over health care spread from Capitol Hill to town halls nationwide, as President Obama made reforming the $2.5 trillion industry his top domestic priority. At public meetings with lawmakers, angry voters denounced the supposed creeping influence of government in their lives. Democrats, meanwhile, struggled to sell a pricey overhaul amid a steep economic slump. Despite the poisonous debate, the pro-reform camp notched victories. On Nov. 7, the House passed a sweeping bill by a slim, five-vote margin. With Senators still haggling over their $848 billion measure, a final vote may be pushed...
...Australia (a big golf market), although the company insists that move was unrelated to the scandal. Tag headlines a group of companies whose association with the legend is not about golf but about creating buzz around the brand. Will any of Tag Heuer's customers refuse to buy a pricey Swiss watch because Tiger is a pitchman? Probably not. But the company's initial skittishness doesn't bode well for Woods' Tag prospects. "They've already gotten their brand equity out of Tiger Woods," says Ben Sturner, founder and CEO of the Leverage Agency, a New York City-based sports...
...Mulay, a state agricultural officer based in the Vidarbha town of Amravati, proudly reads off a long list of the progress the government has made so far. Nearly $39 million has been spent subsidizing high-yield seeds, Mulay says, plus $24 million on developing fruit orchards and other pricey produce, and another $24 million on building micro-irrigation projects. As Mulay drives down narrow roads through Vidarbha's cotton fields, he stops his jeep every few miles to show off the government's handiwork. First, he marches up a muddy hillside to a small dam the government built to help...
Still, significant unforeseens remain, as history shows. Massachusetts' highly touted experiment with universal coverage has taken hits for failing to lower health-care costs. Bigby attributes this partly to high housing and labor costs and the fact that the state is home to so many pricey academic medical centers. That may be true, but you can bet that Massachusetts' remaining one of the priciest health-care providers in the U.S. was not among the selling points when advocates of universal coverage were stumping for the plan. Similarly, global care may correct the problem - or harbor bear traps...
...which way Wave is going to go. But it's definitely going places - and not just to Brazil. It won't replace e-mail, but it deserves a spot in any office warrior's arsenal, especially warriors who work in recession-starved offices that can't shell out for pricey software packages (cough, Lotus, cough...