Word: pricing
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Dates: during 1960-1969
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Captivating Experiences. Goldmark believes that initially EVR will be purely instructional-used in schools, hospitals and industries-if only for reasons of cost. Motorola will price the first EVR player units at nearly $800 apiece. Yet mass production could conceivably push the price down to a fraction of that and eventually lead to TV sets with built-in EVR units. "EVR will make education as compelling as TV entertainment," Goldmark insists. He points out that with EVR, a backwoods teacher could become an educational paragon, ordering lectures by Robert Lowell on poetry, by Zino Francescatti on the violin...
...IMPORT-EXPORT: Some U.S. importers minimize the taxes they pay on profits. Every time they buy foreign goods, they use special arrangements to pay excessively high prices. They thus deflate their recorded profits and tax obligations. Meanwhile, the foreign sellers kick back part of the bloated purchase price into the Americans' Swiss bank accounts...
...possible inelasticity of demand. What the terms boil down to is that the students who have used the bus may think it worthwhile to pay another nickle or so per ride to insure its continuation. As long as enough students continued to use the bus despite a rise in price, the money collected in fares would come a lot closer to meeting costs. Although ideally the bus service should be continued unchanged, such a compromise may be the only way to save the bus, providing students are indeed willing to pay somewhat higher fares...
...ZEBRA doesn't afford much cause for complaint: its faults are all small and obvious, as are its virtues, and if you're in love with your date and can happily stare at him or her during the slow stretches, a relatively pleasant evening can be had for the price of a pair of tickets...
...three-man write-in slate for the SFAC--Samuel Z. Goldhaper, James T. Healy, and Thomas Price--denounced both the HUC and the SFAC elections, charging inadequate publicity, improper handling of the ballots by candidates, and illegal voting before and after Wednesday, the official voting...