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Word: pricing (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

...Another Price. In the end, however, the Communist victory may be classed as Pyrrhic. The allied command reported nearly 15,000 of the attackers killed. Even if the total is only half that?and some observers think that that may be the case when all the combat reports filed in the swirl of battle are cross-checked?it would still represent a huge bloodletting of the enemy's forces in South Viet Nam. Even the lower estimates leave no doubt about who won the actual battles: U.S. dead numbered 367 and South Vietnamese military dead about...

Author: /time Magazine | Title: The War: The General's Gamble | 2/9/1968 | See Source »

...Communists also paid another kind of price. By choosing for their attack the time of Tet, the sacred family time of the year for the Vietnamese, they undoubtedly alienated major portions of the population. They also brought bullets and bombs into the very midst of heavily populated areas, causing indiscriminate slaughter of civilians caught in the crossfire and making homeless twice over the refugees who had fled to the cities for safety. Moreover, they totally misjudged the mood of the South Vietnamese. Believing their own propaganda, the Communists called for and expected a popular uprising to welcome the raiders...

Author: /time Magazine | Title: The War: The General's Gamble | 2/9/1968 | See Source »

Analysts are most concerned about a stock's price-earnings ratio-that is, its price relative to earnings per share expected in the current year. Professionals tend to assign rather low P-E ratios to companies with profits that are rising only as fast as the U.S. economy's gross national product. Thus, the Dow-Jones industrials now have P-E ratios averaging less than 17 to 1, down from 21 to 1 just before the 1962 market break. Analysts give much more generous P-Es-50 to 1, or more-to companies with profits that rise faster...

Author: /time Magazine | Title: Essay: WHAT MAKES THE STOCK MARKET GO UP--AND DOWN | 2/9/1968 | See Source »

...fancies. There was a big play in uranium shares in the 1940s, in utilities in the 1950s, in airlines early in the 1960s. Last year fashion focused on computer leasing and computer-software manufacturers, supplemental air carriers, electronics and office-equipment firms. Some of them quadrupled and quintupled in price within a few months. Now most of them have calmed down, and new vogues may be beginning. But how is the individual investor to know what those vogues will be? Though there is no sure answer, most people find that it pays to shop around for a sympathetic and knowing...

Author: /time Magazine | Title: Essay: WHAT MAKES THE STOCK MARKET GO UP--AND DOWN | 2/9/1968 | See Source »

...taste of the former occupant) into an elegant, eclectic ensemble. "It is more European than San Franciscan, which is what I wanted," says Mrs. Lewis, who has used Taylor twice before, jokes that she agrees with Taylor on all but one matter. "I don't usually like his price," she says...

Author: /time Magazine | Title: The Home: Room for Every Taste | 2/9/1968 | See Source »

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