Word: pricing
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Dates: during 1960-1969
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...well moistened at lunches, cocktail bashes and elegant dinners. To provide a suitably opulent setting, Brazil hastily completed the late architect Affonso Eduardo Reidy's beachfront Museum of Modern Art, despite some peculiarly Latin difficulties. University students wrecked the bulldozers that were about to demolish their subsidized, low-price restaurant, which blocked access to the imposing museum. Brazil's central bank bought off the students with a promise of free meals for 20 days, and quickly built a substitute restaurant near...
...some shops and drugstores, cigarette counters forgo profits to sell smokes as "loss leaders"-a tactic aimed at building customer traffic in general. At the other end of the price scale, the tactics are less subtle. In mid-Manhattan, not far from an A. & P. supermarket where shoppers buy regular-size cigarettes at 39? a pack, conventioneers visiting the Big Town can pay the big price at the New York Hilton newsstand-52? for nonfilter regulars, 53? for other kinds-and get some big lip too. "Because that's what we charge!" jeers the counterman at anyone who questions...
Call options lure bulls who figure stock prices will rise. A call is a transferable contract giving the purchaser the right to buy stock (almost always in 100-share lots) at a specified price (generally the market price on the purchase date) at any time during a specified period ranging from 30 days to a year. Last week, when National Video common was selling for $31.50 per share, an investor could have bought a call at $450 expiring next April 4. Provided that the stock rises as much as $5 a share by that date, the investor will be able...
...options, the opposite of calls, entice bears who figure that the price of a stock will fall. Puts give the purchaser the right to sell 100 shares of stock at a set price at a future date. Last March, Manhattan's Thomas, Haab & Botts, one of the largest put-and-call dealers, sold a put option on Fairchild Camera for $1,750. It permitted the buyer to sell 100 shares of Fairchild stock at $119 a share any time before Sept. 26. By last week, that stock had dropped to $92, enabling the put holder to buy the stock...
...more sophisticated plungers, options come in varied forms with arcane names-"strips," "straps," "straddles" and "spreads"-that conjure up visions of the Marquis de Sade. Actually, they are only combinations of puts and calls. A straddle is a put and a call on the same stock at the same price; a spread is a straddle with a different price on the put and call; a strip is a straddle with double-sized put; while a strap is a straddle with a double call...