Word: pricing
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Dates: during 1960-1969
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American Motors Corp., which had been the lone holdout in announcing its 1968 increases, led off the week's price play. The company declared an average 3.8%, or $89, boost in its compact Americans (now $1,923 for the two-door model) and medium-sized Rebels ($2,420 for the four-door sedan). Tagging its new Javelin sporty car at $2,459, A.M.C. also boosted the luxury Ambassador line by some $120, to $2,671, including now-standard air conditioning. With that, the company loosed another breezy salvo in its new ad campaign: "Either we're charging...
...High Side. Within hours of the A.M.C. announcement, Chrysler trimmed the average $133 increase that it had set two weeks earlier to $101. The Chrysler shuffle, however, was less a reaction to the A.M.C. price schedule than an effort to get back in step with General Motors, which has a 53% share of the U.S. auto market and generally controls price trends. Both Ford and Chrysler set their prices before G.M. last year, only to be forced to double back when the leader came out later with a smaller increase. This time G.M. followed Chrysler's original 4.6% increase...
...only the price tags are rising. The cost of such options as push-button radios and tinted glass is up all around. And one sleeper involves changes in warranties. Now, first owners will get warranty protection as before, but second owners will have to accept limited coverage (in the case of Chrysler) or pay an initial $25 inspection fee plus a $25 deductible payment for subsequent warranty work done for full coverage (with Ford and A.M.C.). Third owners are out of luck altogether except with a G.M. car; if it is less than two years old (or has been driven...
...anyone who has ever walked a mile for a Camel (or any other smoke) knows, it often pays to keep going another block or two. In Atlanta, cigarette prices range from 28? a pack at cut-rate auto-service stations to 50? at downtown nightspots. Beverly Hills, Calif., smokers have been paying prices ranging from 32? to 45? in one four-block area. Chicagoans fork over anywhere from 35? to 50? for the same sort of butts. "It's all on the basis of what the traffic will bear," explains Los Angeles Tobacco Distributor Norbert Orens. "Cigarette prices...
While smokers get hooked by their habit in more ways than one, the blame cannot be put on manufacturers; they sell at a standard price, which has increased only 7¾% since 1958. Even federal, state and local taxes, which account for more than 60% of the price of cigarettes in some areas, are not responsible for the local price variations. The rub really lies with the retailers...