Word: pricing
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Dates: during 1960-1969
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...high-performance, low price-class Plymouth, popularized by the familiar "beep-beep" ad campaign since its introduction last model year, garnered 28.5 percent of the votes cast for entries in the Super Car Class of the national magazine's seventh annual Readers' Choice poll. Nine cars were included in the Super Car category...
Attendance at the lectures has dropped over the past few years, and Donald K. Price, dean of the Kennedy School of Government, said that Gardner strongly preferred a television presentation without a question-answer period...
...Dean Price emphasized that this year's format is only an experiment. Ninety-seven per cent of McGeorge Bundy's audience last year watched his lectures over television. But if Gardner's series is not successful, Price said, the format will be changed back...
Gardner changed to a television format because of the technical problems of broadcasting from a public lecture, Price said. Gardner will speak at 10 p.m. next Tuesday, Wednesday, and Thursday on WGBH (Channel...
Midway through his lecture, Mendelsohn offered Inkeles an ice cream sandwich. The student explained that they were trying to prove that a class could be fun. Inkeles ate the sandwich, saying, "This is a high price to pay for initiation...