Word: prim
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...prim gown of laboratory respectability. In it are researchers like Cleve Backster, a lie-detector expert who attached the terminals of his machines to plants. Behold! The vegetation reacted to his thoughts...
...with a marketing approach that promises even further sales. On the premise that the romantic melodramas are addictive, President W. Lawrence Heisey, a 43-year-old Harvard Business School graduate, is offering 2,000,000 copies of a single title, Dark Star, for only 15? each. The plot: prim secretary competes with dusky movie starlet for affections of compelling Latin. Dealers across the U.S. are getting the book free; it would normally command about 36? wholesale, 60? retail...
...Prim and tailored in a plain striped blouse, she bit her lip nervously and read the news off the TelePrompTer in an arid monotone. "Wouldn't you know the first day I come on television I start out with a sore throat and a fever?" Sally Quinn apologized to viewers. (Two hours before air time she had been in the hospital.) "Well, a fever is all right as long as it doesn't make you delirious," sympathized CBS Correspondent Hughes Rudd. "Actually there have been a lot of people on television who were delirious-they're usually...
...Protestant pentecostalists who call themselves the New Testament Missionary Fellowship. The group's three-hour Sunday services, in a Manhattan apartment, include robust hymn fests and something called "dancing in the Spirit," a sprightly, solo two-step that expresses their spiritual joy. Otherwise, the fellowship is self-consciously prim. Men wear short haircuts and neat suits; women wear dresses that fall below the knee. Members eschew all nonmarital sex, hold regular jobs, tend to live close to one another as if in some kind of lay monastery. But critics say they are insufferably elitist, consider themselves more enlightened than...
...Victorian era was perhaps also one of the cruelest periods of British history--cruel not in the sense of physical abuse such as the English had been forced to suffer under the Tudors, but cruel in its absolute lack of tolerance for those who refused to strictly follow the "prim and proper" moral dictates of society. Those prominent Victorians whose lifestyle deviated from society's norms lived in the fear of finding Scotland Yard daily at their doors, ready to escort them to jail, ready to prosecute another sex scandal...