Word: prima
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Dates: during 1930-1939
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...have his mind entirely on his work. He kept glancing toward the wings, grimacing and nodding at someone offstage. When the curtain fell, Massine hastened backstage. There, summoned by urgent telegrams both from Massine and from the impresario of the troupe, Colonel Wassily de Basil, stood the beauteous prima ballerina assoluta of the Rome and Milan operas, Attilia Radice, and her journalist and balletomane husband, Paolo Fabbri...
Shocked was Judge Barnes by the "speed and lack of deliberation" with which the bankers acted. After a chat with a First National vice president, a Harris Trust vice president suddenly announced to the Ernsts that unless they signed a contract giving full management powers to Adman Skinner, the Prima loans would be called and suits started against the Ernsts, who had personally guaranteed the Prima notes. The Ernsts signed the same day they received this ultimatum, and Mr. Skinner moved...
...knew nothing about the beer business but he had supreme confidence in his ability to sell anything," continued Judge Barnes, relating how Mr. Skinner tampered with the brewmaster's formulas and watered the beer 80%. "To his surprise and the disaster of the debtor [Prima] it was found that beer drinkers want not only color and foam but that they also want a particular kind of disagreeable taste...
When the old Prima salesmen met resistance to Mr. Skinner's watered product, the handsome, enthusiastic adman fired them, being under the impression that "anyone could sell beer if he just forced the issue hard enough." But even his new hirelings could not move the beer which by now was not only watered but stale. This, said Judge Barnes, "merely served to bring about further experimentation by Mr. Skinner...
...Washington there were definite signs that the curtain was coming down on what Correspondent Jay Franklin called "hot aeronautics" and "the prima donna type of aviator." The House Naval Affairs Committee prepared to consider legislation which would prohibit the Navy from undertaking costly searches for lost aircraft unless the latter were in regular commercial service or on missions of "unquestionable scientific value." Pilot Dick Merrill, who flies the Atlantic by dead reckoning, and Manhattan Columnist Mark Hellinger were bluntly refused permission to make a round-the-world flight. Snapped Assistant Secretary of Commerce Colonel John Monroe Johnson: "From...