Word: primae
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...consistent money-maker even during Prohibition, when it carried on with near-beer, was Prima Co., one of the only five Chicago breweries that survived the dry years. Founded in 1892, Prima built its name on brands like Rienzi. With the coming of Repeal the sons of the founder, Hilmar and L. Wainright Ernst, recapitalized their old family business, sold some stock to the public. Early in this revitalizing program, the Ernsts ran into difficulties, had to borrow heavily from two Chicago banks, First National and Harris Trust & Savings...
Those who remember Soprano Talley fas a cornfed prima donna will scarcely recognize her in Follow Your Heart. On her Kansas wheat farm, whither she retired in a huff in 1929, she has trained down from 146 to 105 lb., is now slender, sharp-featured, vivacious. Definitely wooden as an actress, she displays a Mid-western twang when speaking, is at ease only when singing arias from Mignon and Les Huguenots, beside which the popular concoctions written for the film are apt to seem unusually hollow...
Through United Artists Corp., a group of cinema prima donnas market their own pictures. Last United Artists' president able to keep the peace inside that concern was another prima donna, Joseph Schenck. Last year he quit to take his own Twentieth Century Pictures and Producer Darryl Zanuck to Fox. Sales Manager Al Lichtman was moved up to president, speedily quarreled with Producer Sam Goldwyn over the marketing of Barbary Coast, resigned. Prima Donna Mary Pickford took over as provisional president. Last week United Artists owners-Miss Pickford, Douglas Fairbanks, Goldwyn, Charles Chaplin and British Producer Alexander Korda...
Regardless of Frank Muto there would have been no farewell speeches from the stage last week, no shower of flowers. Bouquets, Toscanini once said, "are for prima donnas and corpses, not for a conductor." When he had regained his composure he received a delegation from the Philharmonic directors who presented him with an elaborate silver beer service (he never drinks beer), a Beethoven letter and a glowing testimonial. From the Hall he went to his hotel where he gave a supper party for his orchestramen...
Aida Barona, prima ballerina, was the outstanding member of the cast. Dancing lead roles in both "Prometheus" and "Hollywood", she showed an excellence that can be favorably compared with many of the dancers of the Ballet Russe. When it is considered that the group had been dancing for only a little more than three years, its faults in technique may be easily forgiven...