Word: primal
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Dates: during 1990-1999
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...Have you felt a powerful, primal urge to reach for a six-pack of Pepsi this summer? If so, blame the packaging. Sharp-eyed Pepsi drinkers have noticed that the company's summertime series of decorative Cool Cans bear a hot message: SEX, in capital letters. When two Cool Cans of a particular design are stacked just so, the letters can be clearly discerned, running top to bottom...
...goal is grand -- and maddeningly difficult to achieve. Ever since Watson and Crick first deciphered the structure of DNA in 1953, doctors have had visions of treating disease not from the outside, with drugs or scalpels, but from the inside, by altering the primal instructions tucked in the nucleus of living cells...
...Nixon's has been an astonishing story of ambition and endurance. His fascination derives from some primal quality in him to which Americans have always responded, sometimes with a hatred so fierce as to be nearly inexplicable on rational grounds. The Nixon on view in Yorba Linda is a version carefully controlled by Nixon himself. His is the only President's library built and operated entirely with private funds, except for the Rutherford B. Hayes library in Fremont, Ohio. The library is Nixon's show. It will contain only a very careful selection of the presidential papers. The original papers...
...living room, on the other side of the TV that displayed Henderson's heroics, I did not have to be as pokerfaced. Primal screams and high fives replaced the nervous silence of that night, and of a lifetime of Red Sox disappointments. A friend and I played Sports Illustrated editors amid the short-lived euphoria, mentally trying to design a cover that would preserve the Sox' triumph for eternity...
...their hair since intersession. They've been locked in the Gov Docs division of Lamont for the past week trying to pin down the specifics of U.S. trade policy with Burkina Faso. They talk to themselves as they crosses the Yard. Then they jump up and down, unleash a primal scream and start belting out heavy metal lyrics. They are writing their senior theses...