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...list of products that pigeonhole girls in the clothes and makeup category goes on and on. Disney sells pink vanity tables for girls as young as 3, for example, and the European retailer Primark stocks a T-shirt in a 2-year-old size that's emblazoned with the motto "S is for Super, Shopaholic, Soon-to-be-Supermodel." Even old classics now offer girls' versions, such as an all-pink Monopoly game in which the houses and hotels have been replaced by boutiques and malls, and a "Designer's Edition" Scrabble that has letters on the front...

Author: /time Magazine | Title: Not So Pretty in Pink: Are Girls' Toys Too Girly? | 3/31/2010 | See Source »

...PRIMARK Be Cheap, but Chic...

Author: /time Magazine | Title: Storm Riders | 6/15/2009 | See Source »

...recent weekday in May, Primark's flagship Oxford Street store in London bustled with shoppers snapping up $3.20 T shirts, $1.60 turquoise tank tops and $21 pink chiffon dresses. The fitting rooms were so crammed that some patrons tried on skirts and shirts in front of mirrors on the store floor. Crisis? What crisis? In the six months to February, revenues at Primark, an Ireland-based company that is the U.K.'s second largest clothing retailer, surged 18% to $1.8 billion, with same-store sales up 5%. Operating profits, at $200 million, jumped...

Author: /time Magazine | Title: Storm Riders | 6/15/2009 | See Source »

...Sure, discount stores tend to withstand downturns. But since the slowdown began, two of Primark's competitors - MK One and Select - have been restructured under creditor-appointed managers. What makes Primark different - and keeps customers interested - is a keen eye for fashion trends worthy of a more expensive retailer. Devotees call the store Primani or Pradamark in honor of its acute fashion sense. And hot styles are delivered with commendable speed. New products can take as little as six weeks to hit the hangers. Primark has bridged "the gap between sheer value and fast fashion," says Robert Clark of London...

Author: /time Magazine | Title: Storm Riders | 6/15/2009 | See Source »

...What's more, Primark in recent years has invested in upgrading its outlets so the shop floor looks as hip as the clothes. "Primark has been moving into big stores that look as good as any middle-market retailer," says Maureen Hinton, lead analyst at U.K. retail consultants Verdict Research. "If you can pick up a dress for GBP 15 [$24] in a place that looks as good as any other High Street store, it makes the value even better." Even in hard times, it pays to keep up appearances...

Author: /time Magazine | Title: Storm Riders | 6/15/2009 | See Source »

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