Word: primault
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Beginning about four years ago, Bayou and buddies Manuel Domergue and Lionel Primault identified a handful of specific problems that thousands, if not millions, of people face every day. Then they created groups dedicated to those individual causes, with perhaps a dozen full-time members running each. Every group comes up with creative and often wickedly funny new ways to focus attention to their issue, drawing in supporters and hordes of journalists who don't want to miss a good story. It has proved wildly successful. "What you have is a small number of brilliant people taking up problems that...
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