Word: primedia
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KELLY CONLIN Magazine Maven In October Primedia, publisher of more than 250 specialty magazines like Motor Trend and Soap Opera Digest, named Conlin, 43, its CEO, ending a seven-month search. He had previously headed technology publisher International Data Group, where he helped launch the popular For Dummies book series. Conlin hopes to leverage Primedia's enthusiast titles in a new way, through toys. Gamemaker THQ will release a PC game under Primedia's Hot Rod name, while Radio Shack is selling a Super Street remote-controlled...
Whittle has been criticized as a sort of Music Man of Education Inc. Previously, he started an advertiser-sponsored classroom TV news program, Channel One, which was castigated for its mercenary approach. Whittle sold Channel One to Primedia in 1994. The for-profit school idea is less corporately tainted--it's not brought to you by Coke...
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