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...Tipping Point assembles talking points from childhood development, marketing and social epidemiology, and holds them up at an angle that lets one distant notion attach to another. If sometimes the book reads like a primer in sales technique--Get that message out!--it's also an ingenious guide to the ways in which antismoking and needle-exchange programs, well, get that message out. Gladwell's message is optimistic. The world "may seem like an immovable, implacable place. It is not. With the slightest push--in just the right place--it can be tipped." Got that? Just...

Author: /time Magazine | Title: Spreading the Word | 2/28/2000 | See Source »

There is no one-size-fits-all set of guidelines for knowing when you need a second opinion or how you should go about getting one. But the best primer I've seen on the subject is a new book called Second Opinions: Stories of Intuition and Choice in the Changing World of Medicine by Dr. Jerome Groopman of Harvard Medical School (Viking, $24.95), due in bookstores this month. Second Opinions is not so much a how-to guide as an insider's view of how doctors and patients determine--often with limited facts--the best course of treatment. "Dealing...

Author: /time Magazine | Title: Second Opinions | 2/14/2000 | See Source »

Should you lack adequate funds or GMAT scores to attend Harvard Business School, Bing offers alternative strategies for conquering any industry--provided you are willing to forsake sentiment, human decency and, if need be, close family members. His slim, sardonic primer on workplace ruthlessness applies the teachings of the man he calls "the first truly modern amoral thinker" to the modern business world, where malevolence and blinding self-love are demonstrated assets. With sly humor, Bing answers the book's title question in brief chapters with such headings as "He would do what he feels like doing, you idiot." Would...

Author: /time Magazine | Title: Short Takes: Books: What Would Machiavelli Do? By Stanley Bing | 1/1/2000 | See Source »

...FASTER by James Gleick. Those who wonder why they never seem to have the leisure to sit back and smell the roses will find plenty of reasons in this lively, irreverent primer on contemporary life. Gleick examines how we became infected with "hurry sickness" and points out that such innovations as cell phones, microwave ovens and the Internet only exacerbate the symptoms. Once a task has been speeded up, going back is hard to do. Try dialing a phone number...

Author: /time Magazine | Title: Books: The Best Books Of 1999 | 12/20/1999 | See Source »

...Primer...

Author: /time Magazine | Title: The Battle in Seattle: A Challenge to Politics as Usual | 12/3/1999 | See Source »

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