Word: primered
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...England Primer...
...narrator, tossed a single pingpong ball into the arena of massed traps-so that each sprung trap would fire two balls to spring two more traps-the screen erupted into a chaos of snaps, pings and pongs. The mousetraps were the brightest touch in a lucid, hour-long primer, mostly in cartoons, tracing the story of atomic energy from Democritus to Rickover. The title ominously suggested that the show might smack more of Pluto than plutonium, but apart from small blemishes, e.g., giving a Russian accent to the villainous genie in the illustrative fable of the genie-in-the-vessel...
...worthy to join the nuggets that Omnibus has been throwing into TV's current season of dross. In recent weeks it has served up a stunning Oedipus (TIME, Jan. 21), an illuminating and instructive essay on the dance by Agnes de Mille. and Leonard Bernstein's brilliant primer on modern music. To do this, Omnibus must virtually ignore the rest of TV's unabashed efforts to please at any price. Such is Omnibus' charter. So far it has spent some $8,900,000 of Ford Foundation funds in its five seasons (about 65% recouped from sponsors...
...Yves Cousteau, provided the wings on which both Sunday sportsmen and serious scientists have gone soaring with a new freedom into the wild green yonder. In The Silent World, which since its publication in 1953 has sold almost 500,000 copies in the U.S. alone, Cousteau composed a poetic primer of underwater exploration. In this film Cousteau has tried to fill the screen with the same "rapture of the great depths" that surged through his prose. Unfortunately, his hand is not so sure with a camera as it was with a pen. The Silent World is just another H2Opera...
...never before had U.S. business spent so -much energy to win politicians and newsmen as customers. The theory of the whole promotional scheme was explained by Author Russell (The Tastemakers) Lynes in a publicity primer for businessmen seeking an advertising tie-in with the national convention. Said Democrat Lynes, in rounded Madison Avenue phrases: "Tastemakers are always going places (like Chicago), where they foregather with other tastemakers and come home and tell people about the wonders they have seen. Since they are influential in their communities, peo ple follow their lead...