Word: primes
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Dates: during 1960-1969
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...France, Charles de Gaulle flew off last week for an unexpected visit to the Irish seashore. De Gaulle and his wife Yvonne traveled by French military jet from a small airport near their country home at Colombey-les-Deux-Eglises to the Cork airport. They were met by Prime Minister Jack Lynch and a band of other officials, who hastily assembled to welcome their illustrious guest. The De Gaulles then left by police-escorted limousine for the tiny village of Sneem in County Kerry. There, in a secluded bit of southwestern Ireland, where the Gulf Stream's warm waters...
...mounting pressure from Washington against tobacco commercials, and television seems to be listening. The TV industry, which carried $208 million in tobacco advertising last year, now carries about one antismoking commercial for every three cigarette spots. Both NBC and ABC have increased the number of antismoking commercials in prime time, while two broadcast station owners -Post-Newsweek and Group W-have dropped cigarette advertising altogether.* Dr. Frederickson, however, still considers that inadequate. Last December he went on the air himself in a series of five 30-minute programs on WOR-TV, a Manhattan independent, called How to Stop Smoking...
...five Sunday-morning segments proved such a hit that last week they began rerunning in prime time. Six other cities-San Diego, Los Angeles, Boston, Hartford, Cleveland and Garden City, L.I.-have also signed up for the series, as have five New York State educational stations...
...Evening Post would still be in business." Thus, he points out that NBC was ahead in the ratings with college graduates (19.1 to CBS's 18.3) and among families earning $15,000 or more (20.9 to 19.1). The results, in money, bear him out; NBC topped CBS in prime-time commercial billings, $212 million to $210 million; ABC booked $166 million. In around-the-clock billings, however, CBS clung to first place, with $387 million to NBC's $366 million and ABC's $278 million...
...Meaning that CBS was watched by 20.3%, NBC by 20.0% and ABC by 15.6% of TV-owning households during prime time, 7:30-11 p.m. Each percentage point equals roughly 1,200,000 viewers...