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...Royal watchers in the media certainly do - so much so, indeed, that a lot of coverage of the British royals still turns on the dead princess. "Most of the royal stories we do refer back to Diana in some way," says Simon Perry, London bureau chief for PEOPLE magazine (a sister publication of TIME). "Now when we look at Diana, it's through the eyes of the people she left behind, and that's the Princes, William and Harry." Iconic pictures of her are still worth a tidy sum for those photographers lucky enough to have taken them, whether they?...

Author: /time Magazine | Title: The Princess of Sales | 6/14/2007 | See Source »

...simply do not believe that [Diana's death] was just an accident." For whatever reason - nostalgia, loyalty, morbid curiosity - readers are still drawn to Diana. "She was a gift to the media when she was alive," says former royal correspondent Nicholas Owen, whose book Diana: The People?s Princess was published June 4. "And the extraordinary thing is that even today, when a magazine or newspaper editor almost anywhere in the world is a bit worried about circulation figures, he only needs to put the Princess of Wales on the cover...

Author: /time Magazine | Title: The Princess of Sales | 6/14/2007 | See Source »

...While newspapers and magazines cater to the casual princess watcher, some pilgrims want more solid mementos. Every summer they descend on Althorp, the historical home of Diana?s family, where for $25 they can walk through the rooms she played in as a child, check out the small museum that exhibits her favorite dresses and personal letters, gaze upon her grave that sits on an island in the middle of a lake - and pick up souvenirs, like a heart-shaped key ring ($12) or a bone china pillbox ($30). Diana merchandise still sells in main streets and malls in Britain...

Author: /time Magazine | Title: The Princess of Sales | 6/14/2007 | See Source »

...value of Diana?s memory is not just that it persuades people to spend - but also that it motivates them to give. A glamorous princess holding the hand of a dying stranger, comforting a sick child - those were the moments that made Diana an international symbol of caring. For charities that work in her name, that's the kind of publicity money can?t buy. The Diana, Princess of Wales Memorial Fund was set up in 1997 with the donations that came flooding in after her death. Since then it has handed out $150 million in grants to more than...

Author: /time Magazine | Title: The Princess of Sales | 6/14/2007 | See Source »

...dismiss what an association with the dead princess can do for those who want to do good. Andrew Morton is best known as the author of Diana: Her True Story, the 1992 biography that revealed - with Diana?s covert blessing - how unhappy she was in her marriage. But he also chairs Response International, which helps war victims in countries like Bosnia, Kosovo and Lebanon. In 2002, the charity received a grant from the Memorial Fund to support land-mine clearance in Pakistan. "Some of the charity workers have to go where literacy rates are low and suspicion of strangers...

Author: /time Magazine | Title: The Princess of Sales | 6/14/2007 | See Source »

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