Word: print
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Dates: during 2000-2009
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...million in sales last year, and much of that loot was low-carb related. The frenzy continues to be led by Dr. Atkins' New Diet Revolution, which has been on the New York Times best-seller list for nearly seven years. Even the upstart South Beach Diet, which hit print just last year, has spent 53 weeks on the list. Magazines are jumping on the bandwagon too. Low Carb Energy will join LowCarb Living on newsstands nationwide next month. "No one could have forecast that this cyclone was coming," says Jim Capparell, publisher of LowCarb Living...
...FINE PRINT...
...this week's cover story on low-carb mania demonstrates, Americans are revising their bad habits. Out of a sense that the obesity epidemic may be peaking and that the country is ready for change, TIME and ABC News have decided to address the issue head on--in print, on the air and at a joint summit on obesity next month...
...secret that the impossibly thin fashion models glorified in magazines have made countless women feel bad about their own bodies. New research shows that the muscle-bound hunks in TV and print ads can affect guys too. Psychologists at the University of Central Florida studied 158 male college students, average age 21, and found that those who were shown TV commercials featuring fit, muscular, sometimes bare-chested men were more depressed and had more body dissatisfaction than students who watched neutral ads. In fact, the latter group reported a decrease in depression after seeing the non-appearance-related...
...website. The only qualification is that the facility must offer introductory lessons taught by a licensed pro. The United States Tennis Association (USTA) alone is spending $4 million on the program, which also includes TV spots during this year's U.S. Open that will promote the site, and print ads in obvious places like Men's Health and not-so obvious places like Vibe magazine (to attract the hip-hop crowd, which has long avoided tennis). "If novices go out to a park and try to learn tennis on their own, they're most likely not going to stay with...