Word: print
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Dates: during 2000-2009
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Even in China, where state censorship directives are dispensed daily to newspaper editors, a press revolution is under way. Over the past decade, the central government has started weaning newspapers off state subsidies. The free-market reality has forced editors to print stories that sell. While the People's Daily, the Chinese Communist Party's official mouthpiece, still publishes numbing headlines like "China-Mali Ties in Continuous Development," other newspapers are attracting readers by delving into corruption scandals and celebrity sex lives. Low Internet penetration throughout much of Asia ensures that it is newspapers - not computer or cell-phone screens...
There's an ancient, hand-cranked printing press in Schibsted's spanking modern lobby. Founder Christian Schibsted used this press to print his first newspapers in the mid-1800s. It stands as a poignant reminder not just of where the newspaper is coming from but where it's going. In the first nine months of 2008, the print version of the newspaper sold 290,000 copies a day on average, down 21,500 from the same period in 2007. Daily readership of the newspaper alone has dropped by close to half since 1997. Two years ago, in what seems...
...debates raging in the newspaper world is whether yesterday's ink-stained wretches can be reprogrammed for a digital future. Pedersen says no, and he's not kidding. VG Nett is a separate company from the print Verdens Gang; it takes only 5% of its material from the newspaper, and hires young, inexperienced reporters. When the paper cut editorial staff, Pedersen didn't offer a single one of the old boys a job. "Just tell me the last time the same person won the 100-meter dash and the marathon," he says...
Acknowledging the challenge of selling premium motorcycles in this economic environment, Harley-Davidson recently introduced a print ad aiming to play on the Sportster Iron 883's relatively low price. The message: "About six bucks a day. Cheaper than your smokes, a six-pack, a lap dance, a bar tab, another tattoo, a parking ticket ..." The Sportster line is expected to account for a larger share of Harley-Davidson's sales this year - though still less than 25% of the total. (The company notes that there is still a waiting list for the new $29,000 Tri-Glide Ultra Classic...
...academic study of it. 15. FM: Do you think this interview is ludicrous? We hope not. MK: (Laughs) Well it’s definitely ludicrous in the original sense of the word, which means playful. I will have to wait to see when it comes out in print to see if it’s ludicrous in the current sense of the word...