Word: print
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Dates: during 2000-2009
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...Similarly, Song says, using an offbeat typeface to obscure a dish's description may signal hidden value to an unsuspecting diner on unfamiliar ground. That may explain the implicit logic employed by restaurants offering exorbitant entrees described with elaborately scripted fonts in microscopic print...
...Minuscule menu print has become so commonplace that some restaurants, such as Eleven Madison Park and the Union Square Cafe in New York City, offer reading glasses for guests who need them, in the same way other restaurants offer dinner jackets. They do so not because their menus are poorly designed, which they are not, but because some guests, particularly those with declining vision, have grown accustomed to using reading glasses in dim light for menus with fine print. In Baltimore, an eye-care firm launched a program called MenuMates providing upscale area restaurants four pairs of reading glasses...
...everyone agrees with that point of view. "Using fancy fonts and small print may suggest that you're sophisticated, fancy and highbrow, but also pretentious and unapproachable," says Aaron Allen, founder and CEO of the Quantified Marketing Group, a restaurant design and marketing company based in Orlando, Florida. Allen says he recently boosted a barbecue restaurant's sales 17% recently just by making its menu typography more readable, not less...
...inept leadership of the country's military rulers. Under their watch, nothing good has happened to Burma or its people. To call these men generals is an insult to the Burmese army. A group of privates could do a better job. Please do the world a favor and print photographs of these failed leaders. W. Paul Lau, SYDNEY, AUSTRALIA...
...there are sometimes hidden costs in the fine print, interest payments not due for months, especially when the outrage is calculated for maximum political effect. And that outrage came back to haunt Barack Obama Wednesday when Jim Johnson, the man running his vice presidential search team, stepped down after the Wall Street Journal reported that he had received preferential deals on mortgages because he was friendly with an executive at Countrywide Financial, which has been tied to the subprime foreclosure crisis. "Jim did not want to distract in any way from the very important task of gathering information about...