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...odds are for entertainment purposes only. The Nevada Gaming Control Board only allows us to take wagers on sporting events played in an arena. We still try to treat these odds like any others: we put them up on the big light board here in the sports book and print them out on sheets for customers to take home...
Acknowledging the challenge of selling premium motorcycles in this economic environment, Harley-Davidson recently introduced a print ad aiming to play on the Sportster Iron 883's relatively low price. The message: "About six bucks a day. Cheaper than your smokes, a six-pack, a lap dance, a bar tab, another tattoo, a parking ticket ..." The Sportster line is expected to account for a larger share of Harley-Davidson's sales this year - though still less than 25% of the total. (The company notes that there is still a waiting list for the new $29,000 Tri-Glide Ultra Classic...
...academic study of it. 15. FM: Do you think this interview is ludicrous? We hope not. MK: (Laughs) Well it’s definitely ludicrous in the original sense of the word, which means playful. I will have to wait to see when it comes out in print to see if it’s ludicrous in the current sense of the word...
According to The New York Times, PepsiCo is attempting to extend this idea to the environment. The company recently hired experts to calculate the cost—measured in pounds of carbon dioxide—of one of its products, Tropicana orange juice, which it plans to print on packaging in the future. This innovative move both makes it easier for consumers to be savvy about the environment and holds companies to a higher standard during the manufacturing process. Other leading brands should follow PepsiCo’s lead in publishing carbon-footprint numbers, with the aid and the imperative...
...pretty cool demonstration of "trajectory analysis," in which Salinger and Whitman determine the angle of an assassin's bullet by poking sticks through a perforated wall, and a Holmesian moment when Salinger, examining the impression a man's shoe has left in some dirt, says, "I've seen that print before...