Word: printed
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Dates: during 1970-1979
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...boost demand, the makers of little cigars, which are still allowed to be advertised on the home screen, expanded their promotions in print and television. Cigars like Lorillard's Omega, U.S. Tobacco's Tall N' Slim and American Brands' Antonio y Cleopatra became increasingly popular. Sales of little cigars reached 878 million in the last fiscal year, and in recent months have been running about 46% ahead of that level. One reason is that last September R.J. Reynolds Tobacco Co., the nation's largest cigarette maker, brought out a new brand called Winchester. Ever since...
...candidates have even rediscovered print. They are reviving the direct-mail campaign, since computers can help them sort out groups in the population for special messages. The return to print has another advantage: you do not have to look your best. No worries about makeup, lighting, image, ratings or sudden tears...
...Craig Claiborne, who retired last year after 14 years as gastronomic guru of the New York Times, is back in print with an excellent but expensive ($36 a year) biweekly newsletter on the joys of eating well. A sort of Everything You Always Wanted to Know About Sauce Béarnaise But Were Afraid to Ask, the eight-page Craig Claiborne Journal promises a complete course for the conscientious gourmet: recipes for lentil soup as well as filets mignons Grimod de la Reynière, a serialized Dictionary of Gastronomy and reviews of restaurants at home and abroad that Claiborne...
...amazed at the Crimson's willingness to print a signed piece on its editorial page (March 14) so full of falsehoods, twisted half truths, and cheap shot innuendos as was Michael Feldberg's "Muskie's Politics of Deceit...
...affaire Chaplin was one of the great silver screen scandals. It helped bolster the movies' infamous Morals Clause. This bit of fine print allowed a studio to fire an employee who caused embarrassment by his private behavior. Hollywood, an arena never deficient in irony, intended the clause to be used in case of sexual indiscretions. Its eventual use was political. In the '40s and '50s, film company lawyers employed it to separate "subversives" from the payroll. One suspect they could not touch was the independently wealthy Chaplin. It was not for want of trying...