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...claims. The turning point came in 1999, when marketing expert Wolfgang Blum arrived. He gave Bionade a radical makeover - a slick retro blue, white and red logo, and a new strategy, branding it as a hip lifestyle drink that happened to be healthy. With no budget for television or print advertising, the company needed to get everyone else - especially the media - to spread the word, Blum says. So Bionade sponsored hundreds of sporting, cultural and kids' events across Germany. Between word-of-mouth and a flurry of German news reports, sales picked...
...Mukesh “Mark” Mehta while on Christmas Break in Montana. Mark’s Great Falls home—he has one in Bombay, too—is a labyrinthine world wherein the twains of Bollywood and the American West meet. There is the print of Charlie Russell’s “Lewis and Clark Meeting the Flatheads” in one corner—a coming-together between “Indian-Feather and Indian-Dot,” Marks notes gleefully while pointing to his forehead. And in another corner, we find...
Urban Outfitters started selling skull t-shirts, and every Hot Hot Heat listening hipster seemed to have at least one skull print item, which apparently brought them back, with fond nostalgia, to their doc marten wearing, livejournal writing days of yore...
Supposedly, skulls have some sort of history as preppy iconography. Recently I was told that they are some how tangentially connected with English prep schools. But this, my friends, is America. I can deal with cheeky, sniveling hipsters wrapping their skull print scarf over a bowler hat, in an effort to disguise an extremely unflattering Edie Sedgwick-style haircut...
...This trend works best in accessories. Hairbands, scarves, and belts are the best way to try this style. Skull print pants are fugatron...