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...magazine selected the Chicago advertising firm Arian, Lowe, & Travis to head the publicity campaign, which began in January. Ads have already run in The Wall Street Journal, and more will follow in other print media and in airports, according to McConville...
...standing up for Roquefort against hormone-laced beef, Bove clearly touched a national nerve. So much so that McDonald's France even launched a print advertising campaign dissing American beef imports and assuring its customers that under the French Golden Arches, they'd get French meat that came "from the farm" (rather than from some factory or laboratory). Clearly, the plucky little farmer had managed to don the mantle of Astérix, the cartoon character whose mythical David-vs.-Goliath fight against the Roman occupiers symbolizes French national pride. Some 45,000 people from all over the country crowded...
Luckily, a whole lot of pertinent technology has already been developed. Some airlines have installed check-in kiosks at which passengers can select their seats. Ansett Australia has devices that print baggage-claim tags for domestic flights. A few carriers allow passengers to do the check-in ritual at home from a PC. British Airways customers in the U.K. can now pick their seat via a wap phone. And around the world, immigration departments are experimenting with palm recognition scanners to hasten the ordeal for frequent travelers...
...tens of millions of lives--when you hear about shame and stigma and ignorance and poverty and sexual violence and migrant labor and promiscuity and political paralysis and the terrible silence that surrounds all this dying. It is a measure of the silence that some asked us not to print their real names to protect their privacy...
Still, fact checkers and computers can do only so much. It remains difficult to find a textbook, online or in print, that isn't shallow and tedious. Project 2061, the education-improvement initiative of the American Association for the Advancement of Science, examined 10 of the most widely used high school biology texts last year and could not recommend a single one as satisfactory. "Although the textbooks are filled with pages of vocabulary and unnecessary detail, they provide only fragmentary treatment of some fundamentally important concepts" such as natural selection and cell construction, said Dr. George Nelson, the former astronaut...