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Martha was diminutive in stature and notoriously soft-spoken. But as our book critic Paul Gray says, "Her voice in print was firm and unmistakably her own. She never raised her voice when annoyed, but her colleagues would have rather endured tongue-lashings from other editors than face her silent disapproval." She spoke and wrote in a style that was flinty and spare; she was allergic to rhetoric. "Oh dear," she would gently say, lips pursed but eyes slightly smiling, as she crossed out a writer's phrase that was more ornate than enlightening. As a result, her words...
...number of smokers declines in the U.S., however, look for a market-share duel to the death. When cigarette advertising on TV and radio was barred in the early 1970s, RJR's Winston was the household name in cigarettes. Philip Morris adapted better to print, though, and boosted its Marlboro brand to prominence. RJR needs to regain some ground, but it won't be easy. "We'll all be jockeying for position in Playboy and Penthouse," an RJR insider quips. Adult magazines are among the few places the tobacco companies would continue to advertise...
...thoughts of true believers unmediated by people who drive Land Rovers can turn to the Internet, of course, and to local bookstores. Over the past decade, the publishing industry has pumped out dozens of books on Roswell and hundreds on UFOs in general. In fact, according to Books in Print, there are nearly as many titles available about UFOs (256) as there are about the Kennedys (266), who probably represent the gold standard when it comes to unwarranted public interest in a subject. Not surprisingly, many more Roswell books will be hitting the shelves just in time to capitalize...
Burnett's troubles reflect the industry's turmoil. Certainly there's plenty of business available. Ad billings have been rising at an average rate of about 6% a year. But given the plethora of media outlets--print, radio, TV, cable, satellite and now the Internet--competing for consumers' attention, it's easier than ever for messages to get lost or ignored. So even though his airline was enjoying a record year financially, United chairman Gerald Greenwald sacked Burnett in October, noting that today's hate-to-fly passengers hardly regard the skies as friendly...
...letters followed shortly after Rudenstine spearheaded a 62-university coalition to print a thre e-quarter page advertisement in The New York Times proclaiming the importance of diversity in higher education...