Word: printed
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...McDonald's might want to stay aggressive, because Starbucks won't go away quietly. The company is introducing a grande iced coffee for under $2 this summer, and the company has said it will lower prices on basic drinks in some markets. Starbucks has also just launched print ads taking direct aim at the quality of other coffee brands like McDonald's and Dunkin' Donuts. "Beware of a cheaper cup of coffee. It comes with a price," reads one ad. "If your coffee isn't perfect, we'll make it over," says another. "If it's still not perfect, make...
...Michelle Obama shaken up the fashion world? Well, name one other woman whose dress receives a birthday tribute. In January, the clothing retailer White House Black Market set up a swag suite at the Sundance Film Festival. The company dressed a mannequin with a black-and-white leaf print dress like the one Obama once wore on The View. Mo'Nique, the comedian and actress, recognized the outfit. And since it happened to be the First Lady's birthday, of course it was Mo'Nique's duty to belt out "Happy Birthday," to a mannequin, in a crowded room...
...Times has been the most aggressive of all the publishers searching for a solution to the ailing print business. It's common to see a Times product on a new communications device, from the first iPhone to the first Kindle. Later this month, the paper is supposedly coming out with a new Times Reader - the section fronts and archived crossword puzzles free, the rest by subscription - available as an Adobe Air application. It would hardly be surprising then to learn that the newspaper has been quietly working with Amazon to create an even more compelling Kindle-based product that takes...
...purchasing travel insurance policy. Basic travel insurance, which typically costs 4% to 8% of the cost of the trip, gets you your money back if you encounter illness (as well as travel mishaps like missed connections or airline strikes) before or during travel. But look closely at the fine print or ask the insurers directly whether you will be covered if you contract the H1N1 flu. "Some companies have a specific exclusion for pandemics," says Brad Finkle, past president of the U.S. Travel Insurance Association (USTIA). To do a side-by-side comparison on swine flu coverage, Finkle suggests checking...
...terms of the agreement go beyond merely settling the accusations, setting the stage for Google Book Search to become the biggest library in the world. It cedes to Google the digital rights to all “orphan books,” any book still copyrighted but out-of-print, without a publisher or an author claiming royalties. Millions upon millions of these books can be found in university and national libraries throughout the world. Furthermore, the agreement permits Google to continue to digitize copyright-protected books on the condition that they charge for access and give...