Word: printed
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...president has also introduced a home works shop and widened aisles in the stationery department to make the area more customer-friendly. And he revamped the advertising strategy, relying more on radio ads and less on print...
...drool over the alluring brochures. Ah, the pristine beaches. Elegant cafes. Spectacular mountain scenery. It all sounds great. Then you look at the fine print: the beaches are in the poverty-racked Gaza Strip, the cafes in bombed-out Dubrovnik, the mountains in war-torn eastern Turkey. They have got to be kidding...
...think people who read a magazine have no idea how much work goes into it." Edwards brings an interesting perspective to our halls, since she filled an internship at ABC-TV News last summer. She's greatly enjoyed her colleagues at both shops, but finds she prefers the print medium to video. "It's just more satisfying. I love words, and with only three minutes there's not much you can say." Sounds right...
...from $2,000 to $20,000 for a 45-minute speech.) Moreover, as R.W. Apple Jr., Washington bureau chief of the New York Times, rather delicately puts it, "doing television can improve your access" to official sources. The economics are sweet for TV producers as well. They know that print journalists work cheap, are well informed and are readily available to leap into the electronic maw. Adds John McLaughlin, who in the early 1980s pioneered the food-fight format, in which print journalists engage in opinionated shouting matches: "They're also better performers...
...print journalists just love the TV cameras...