Word: printer
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...trick had been turned before, but seldom with such lasting effect. To get out scented full-page ads plugging the "magical allure of Dana's Tabu perfume," printers at the Detroit News last week mixed 40 Ibs. of perfume oil with their printer's ink. The heady scent drifted out of the press room and into editorial and advertising offices, where it lingered lovingly on staffers' clothes and hair. The News ran its air-conditioning system full-blast but the smell hung on for two days. The disenchanted advertising manager grumped: "This newspaper plant smells like...
Harper's had changed printers and adopted a larger (TIME-sized) format, to cut the cost of production; the old printer, figuring that few modern presses could handle the outdated Harper's page, had demanded a 27% price hike...
Yale's Carl Purington Rollins, 68, goateed graphic-arts professor and "Printer to Yale University" since 1920. Harvardman Rollins overhauled all of Yale's printing, from library cards to diplomas, designed more than 2,000 handsome books, won the gold medal of the American Institute of Graphic Arts (his favorite type face: Caslon old style...
Unfortunately, there were some problems that more radio, more movies and more printer's ink would not solve...
...cutline, "Hadden, Luce & Printer (1925)" [Time, March 8]: Brit Hadden, yes. Henry Luce-well, if you say so. But no printer was William R. Hopkins, Cleveland's City Manager...