Word: printing
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Dates: during 1990-1999
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...paper decided to print the two pages of letter because "during a tragic time like this, we bear the responsibility of not only informing our student body but also understanding their needs and being here with them," said the newspaper's Editor-in-Chief, Isaiah Wilner...
Previously, there have been a few attempts at online magazines at the College, but Icon's editors said they hope to really make a go of the idea. Various print publications on campus have maintained Web sites for some time, but Icon claims to be the first that is specifically designed to harness the Internet's capabilities...
...envy of the "e-tailing" world. Service has been its secret weapon. Its website deftly mixes simplicity with depth, offering book reviews and personalized recommendations. Orders automatically generate a thank-you e-mail. And Amazon will hunt down any title you can't find, even out-of-print books, with the friendly zealousness of a small-town Midwesterner giving you directions to the doughnut shop. "Word of mouth is incredibly powerful online," explains Jeffrey Bezos, 34, Amazon's founder and CEO. "A dissatisfied customer can tell 1,000 people in a few minutes." Scott Ehrens, a managing director at Bear...
Burnett was exactly that. Creativity, he advised, called for an intuitive ability to identify the inherent drama that resided within a product through the conscious use of "earthy vernacular" imagery. To explain his concept of inherent drama, Burnett repeatedly cited a 1945 print campaign for the American Meat Institute. After careful consideration, he related, "we convinced ourselves that the image of meat should be a virile one, best expressed in red meat." At the time it was highly unusual, even distasteful, to portray uncooked meat in advertisements. Enthusiastically breaking the code, Burnett produced full-page ads depicting thick chops...
...ravenous quest for investment data would not be sated by print alone, a vacuum exploited brilliantly by Michael Bloomberg. Pushed out of Salomon Brothers in 1981, he invested his $10 million farewell gift in building a computerized data service that he turned into a global news service. Today 105,000 Bloomberg terminals light up the desks of banks and brokerages, and the company has expanded into magazines, TV and radio. Bloomberg's media churn out information about interest rates, currency-exchange rates and other streams of data that would have been considered exotic not long...