Word: printing
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Even in China, where state censorship directives are dispensed daily to newspaper editors, a press revolution is under way. Over the past decade, the central government has started weaning newspapers off state subsidies. The free-market reality has forced editors to print stories that sell. While the People's Daily, the Chinese Communist Party's official mouthpiece, still publishes numbing headlines like "China-Mali Ties in Continuous Development," other newspapers are attracting readers by delving into corruption scandals and celebrity sex lives. Low Internet penetration throughout much of Asia ensures that it is newspapers - not computer or cell-phone screens...
There's an ancient, hand-cranked printing press in Schibsted's spanking modern lobby. Founder Christian Schibsted used this press to print his first newspapers in the mid-1800s. It stands as a poignant reminder not just of where the newspaper is coming from but where it's going. In the first nine months of 2008, the print version of the newspaper sold 290,000 copies a day on average, down 21,500 from the same period in 2007. Daily readership of the newspaper alone has dropped by close to half since 1997. Two years ago, in what seems...
...debates raging in the newspaper world is whether yesterday's ink-stained wretches can be reprogrammed for a digital future. Pedersen says no, and he's not kidding. VG Nett is a separate company from the print Verdens Gang; it takes only 5% of its material from the newspaper, and hires young, inexperienced reporters. When the paper cut editorial staff, Pedersen didn't offer a single one of the old boys a job. "Just tell me the last time the same person won the 100-meter dash and the marathon," he says...
...market.) Like other online newspapers, the Guardian has yet to figure out how to monetize its millions of visitors - in other words, how to make a buck off them. According to calculations made by Digital Deliverance's Crosbie, it takes 16 online readers to make up for one lost print reader on the bottom line. "If you do the math, you see they're never going to make the money they were used to making," he says...
...memoirs, Jade: My Autobiography and Jade: Catch a Falling Star; they never dabbed her fragrance, Shh ... Jade Goody, behind their ears; they didn't perform physical jerks to any of her five fitness DVDs or try recipes from her cookbook; they even missed her many broadcast and print appearances. Yet enough of their compatriots did these things to transform the penniless girl without obvious prospects or talents into a wealthy tycoon and eponymous brand...