Word: printings
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Dates: during 1960-1969
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...printed word is not en route to oblivion. That reassuring information comes from Dr. Marshall McLuhan, who has been prophesying the demise of reading for years (and doing his best to hurry it into an early grave by writing some of the most perishable prose in memory). "The book is a very special form of communication," McLuhan told the annual convention of the American Booksellers Association in Washington. "It is unique and it will persist." As the nation's leading exponent of electronic communication, however, McLuhan could not resist at least one dig at the reading public, which...
Still appearing in print is one of the Lampoon's graduated greats, Peter Gabel '68, who writes in this issue a play based on the idea that working class laborers dislike the student rebels who claim to be their allies. This is a good example of where the Lampoon's ideas are OK, but not particularly interesting...
...times means that the Lampoon didn't make the killing they expected to on their Life parody last fall. As my paternal grandmother used to say about my father, "their eyes were bigger than their stomach." Just before the Life press run, they jacked up the number they would print from 400,000 to 650,000. They could only sell half of them, and the rest are rotting in warehouses from Sheboygan to El Paso. They lost $15,000 on the $200,000 deal. That's big business...
...graduation of McClelland, the Lampoon's finest talent. There's not enough one can say to sum up the brilliance of McClelland's years on the Lampoon. His cartoons have been consistently the best work of each issue, and in some of the whole-issues-full of turgid print that have been passed down recently, his work has stood out as really fabulous. Why, he's the Ted Williams of cartoon-drawing. And his final "Inside Straight Nate: a subtle portrait of one of American education's great entertainers" compares to Williams' home run in his last time...
...violent after shotguns replaced machine guns in illustration. "Virgin" was barred from ad copy for Rachel, Rachel; it was approved for Goodbye, Columbus. As do some other papers, the Times has distributed a "screening code," but, says one studio publicist, "you just never know what they'll print...