Word: printings
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...changing. The changes have been greatly accelerated by changes in advertising. Advertising has been about 80% of the revenue base of newspapers. As they look for new markets, we have to hold onto those advertisers in all the mediums they need. But we'll continue to have newspapers in print because people appreciate the way they're organized and the tactile experience. They'll be smaller, slimmer and more targeted. A lot of papers on the Web will be free, but some will be paid...
...This is still an extremely healthy business, not a business facing imminent doom. 85% of adults in the U.S. are either reading a newspaper every week or visiting its site. In 30 years, the Web will be a much stronger component, but you will still see a powerful print product that people want to pick up and read. There will be advances in newspaper delivery: not just Web sites, but a printed product on a notebook of some kind that you could access electronically. I assure you that [newspapers] will still be around. It's all about the audience...
...They'll be physically smaller, as they move to what designer Mario Garcia calls the ?compact:' a more tabloid-like, compact size. I disagree with the assumption that newspapers will die. But we need to train journalists for multimedia reporting. They need to move from being just print reporters to being comfortable taking photos and doing audio and video...
Newspaper ads still generate $48 billion a year, three times the amount spent for online ads, which is why ad-driven Net companies like Google, Yahoo and Monster.com have spent the past few months setting up partnerships with print publishers. Yahoo signed 176 papers for a deal to post classifieds online, and Google is helping an additional 50 use the Web to sell their ad space more efficiently. That's a crucial development because the recent stagnation in print-ad revenue has been aggravated by the industry's archaic sales system, which has made it difficult for small businesses...
This was not because the media were jingoistic but because the media business was, and is, existentially scared. TV audiences and print readerships are shrinking, along with media payrolls; nightly newscasts and newspapers wonder how much longer they will exist, much less thrive. The Administration has played on that fear of irrelevance, freezing out big institutions in favor of friendly local outlets and allies. A Bush aide told reporter Ron Suskind that journalists were an ineffectual "reality-based community." Were the mainstream media dying? The ebullient Bushies seemed to answer, They're already dead...