Word: printings
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...mechanism of the placebo effect is still unknown, researchers have discovered and elaborated upon the power of expectations. Not surprisingly, the U.S. pharmaceutical industry is familiar with the concept. In 2004, it spent $23 billion on marketing, crafting an image of safety, health, and well-being through television and print ads as well as the aggressive pursuit of trusted doctors and health-care professionals. Indeed, the positive effects of many modern medical treatments including cough medicines, antibiotics in the case of some infections, and the majority of back and arthroscopic surgeries have been proven to be the result of culturally...
...freak dust storm that was dumping 82 tons of fine red earth from thousands of miles away every hour. Awed Sydneysiders were posting images of eerie rust-colored landmarks and scarlet skylines by the hundreds. "I wanted to put those photos where they deserved to be," Powazek says. "In print...
...coincidentally, Powazek had been working with Hewlett-Packard on the development of MagCloud, a publish-on-demand service that lets anyone become his or her own print magnate. Potential publishers e-mail the site any number of documents to be printed on standard, letter-size magazine stock. MagCloud takes care of the rest - binding the pages, selling the finished magazine on its website and delivering each order. For this HP charges about 20 cents per page; the publisher of the magazine can add a markup to that. (See pictures of Australia's dust storms...
...would a Web guy like Powazek slave over an old-fashioned paper product? "Magazines are my happy place," he says. "I think print and the Internet complement each other more than people realize." Certainly, there's something about once-in-a-lifetime occurrences that cry out for print. It's as if holding something tangible is a more satisfying way to process and mark big events than bookmarking a page. (See the 25 best blogs...
What role does the Federal Reserve have in our current economic downturn? -Brad Thomas, Kalamazoo, Mich. The Federal Reserve is the key element in the formation and collapse of financial bubbles. They're a government unto themselves. They print their own money. So if people have any concern whatsoever about the serious financial problems that we have, they have to know about what the Federal Reserve is doing...