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...gathering at the Manhattan Institute in New York. His topic: "Our Universal Civilization." In the past, stuck for a book-length subject at home, he hoped to find it abroad as a reporter with a round-trip airfare. Except for one piece, all the essays here have appeared in print before, most in collections. But you can't blame Naipaul's publisher for hurrying a book out, even a recycled one with a slurpingly adulatory introduction that reads like a pitch from a candidate for official biographer. After all, it is not every day that someone on the publisher...

Author: /time Magazine | Title: Sermons from On High | 9/9/2002 | See Source »

There are no reliable estimates of spending on alternative marketing, in part because agencies and clients rarely admit to using stealth methods. Certainly, it represents a small fraction of the estimated $236 billion that will be spent this year on traditional print, broadcast, radio and online advertising in the U.S. But industry experts say that outlays for alternative campaigns are growing rapidly--and that Madison Avenue has little choice but to seek new ways to push products. After tightening their belts during the recession, clients are increasingly wondering what exactly their hefty ad budgets are getting them and "demanding greater...

Author: /time Magazine | Title: IT'S AN AD, AD, AD, AD World | 9/2/2002 | See Source »

...textbook. It's Dave McKean's "Cages," (NBM Publishing Inc.; 496(!)pp.) A self-described comic novel, "Cages" first appeared as a series of sporadically published books from 1991 through 1996. Then the collected "Cages" became a victim of successive publishing bankruptcies, and has been out of print for some time. As ambitious as it is gigantic, it has now returned. Possibly the most high-end comic ever published, "Cages" combines art-book production values with a story about Life, Death, Art, God and a black...

Author: /time Magazine | Title: Life, the Universe and Sequential Art | 8/27/2002 | See Source »

...them accepted, then the pain of seeing them rejected for their sex, because at the time Harvard admitted no female, even if she was the world's leading Egyptian authority or Saudi scholar or Yemenist. Frederic Ogden Nash was born on August 19, 1902, in Rye, New Yorque. In print he might have signed himself Fred Nash, except that it lacks class, rhythm, torque. And if, like his mother and aunts, he had initialized his first name, Nash's literary rise might have been imperiled Since the F. Middle-name Last-name format had been copyrighted by Scott Fitzgeriled. When...

Author: /time Magazine | Title: That Old Feeling: Ode to Ogden | 8/22/2002 | See Source »

...That's the kind of fine print that could be lost on most people. Voters in 29 congressional districts - all but five of them Republican - have been hearing radio ads urging them to "thank" their local representative for voting "to add meaningful prescription-drug coverage to Medicare for all seniors." The ads were run by a conservative group called the United Seniors Association and financed by the pharmaceutical lobby - which helped write the House bill...

Author: /time Magazine | Title: The Placebo Effect | 8/21/2002 | See Source »

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