Word: printings
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...result is an ability to target voters from specific states as they roam the Internet, enabling candidates to tailor their message more effectively. When McCain needed assistance in getting on the ballot in Virginia, the firm helped craft a banner ad on various websites that invited users to print out a copy of the petition they had to sign. Crude for now, the technology nevertheless offers more precision than TV ads, and in the future may be able to help candidates pitch their Social Security message to seniors or their health-care cures to soccer moms...
...fact, one reason writers become writers in the first place is to enable them to look more decent and honorable in print than they ever could in person. It's a bad lot on the whole--petty, nasty, bilious, suffused with envy and riddled with fear. Myself excluded, of course. And that fathead, Shakespeare...
Postmodernism and microchips have brought us to this: grown people arguing over the reality of digital billboards vs. paper-and-paste ones. But such tricks, like digital retouching in print magazines, do feed public suspicion. What, viewers may rightly wonder, is to keep newscasts from digitally jazzing up video, to make explosions or protests, say, more dramatic? "When you have new technology like this," says Rather, "it's going to raise new issues." And that...
MAGELLAN'S RISK Fidelity wants to allow its Magellan Fund to invest as much as 25% of its assets in one company--up from 5%. This will potentially lessen the fund's diversification and increase its risk. If that worries you, better check the fine print of your other funds. Most companies already allow managers to invest up to 25% of a fund's assets in a single company, but most funds keep their maximum exposure well under...
...song itself tries to assert her "woman in me" mantra and it's not too bad. But a girl wearing a leopard print coat and hood in the desert? What was she thinking? The video's plot's pretty simple: Shania looks hot (I mean literally--she's gotta be overheated in that animal skin), she rejects like five different hitchhikers for no apparent reason (including a white boy who looks uncomfortable in his sheik outfit), and she ends the video without a ride, lonely and overdressed in the desert. The lyrics of the song wax poetic about needing...