Word: prints
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...familiarity they've got, thanks to the staggering success of the tabloids. Instead of the escapist "insert yourself here" print ads and commercials featuring the (relatively) blank canvas of a model, we're met with a face so familiar that we know not only the box-office stats of her last movie but also the names of her children and which coffee chain she prefers. And given that the financial stakes are so high?with Oscar winners demanding beauty contracts worth up to $12 million a pop?the question is, Is she really worth...
...much better at all, according to fine print of Dee's study. On a simple 100-point reading test or math test, this "teacher gender effect" might alter a boy's score by one or two percentage points. Hardly the difference between...
...keen to attract the urbanite audience on their way home," says Steve Auckland, head of Associated Newspapers' Free Newspaper Division. So, too, is Rupert Murdoch. His News Corp. already publishes the storied Times and tabloid Sun newspapers, but this week, it will also distribute thelondonpaper, with an opening print run and lighthearted content similar to London Lite's. Their difference? "We're building a genuine brand, a genuine newspaper," says an agitated News Corp. executive who asked not to be identified. He accuses London Lite of being a spoiler, designed only to ensure that thelondonpaper doesn't walk off with...
...make some predictions that turned out to be right. For instance, the new test favors girls more than the old one did. It is a long-standing tenet of testmaking that girls outperform boys on writing exams. For reasons I am not foolish enough to speculate about in print, girls are better than boys at fixing grammar and constructing essays, so the addition of a third SAT section, on writing, was almost certain to shrink the male-female score gap. It did. Girls trounced boys on the new writing section, 502 to 491. Boys still outscored girls overall, thanks largely...
...story did make some predictions that turned out right. For instance, the new test favors girls more than the old test did. It is a long-standing tenet of testmaking that girls outperform boys on writing exams. For reasons I am not foolish enough to speculate about in print, girls are better than boys at fixing grammar and constructing essays, so the addition of a third SAT section, on writing, was almost certain to shrink the male-female score gap. It did. Girls trounced boys on the new writing section, 502 to 491. Boys still outscored girls overall, thanks largely...