Word: prisco
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...Prisco speaks from experience. Several years ago, he took a leave from teaching to finish a book and spend more time with his son Mario, then a junior in high school. But Mario, now 23, barely recalls the hiatus, and he certainly doesn't remember ever wishing for more time with...
...fast, says Joseph Di Prisco, co-author of the smart, sensitive new book Field Guide to the American Teenager. Unless your teen is in serious trouble, he says, it's better to let her get on with the business of adolescence--establishing her independence--without a hovering parent. Even if you're home more, he warns, your busy teenager will be elsewhere...
...refocusing its marketing too. Its television-ad campaigns have been so dynamic that the 1998 series (khaki swing, khaki groove...) is included in the Whitney Museum of American Art's retrospective exhibit of the 20th century. But the company lost its advertising director, Lisa Prisco, and even good advertising can't move mediocre merchandise offered in a less than dynamic setting. Gap is shifting a portion of its $500 million marketing budget away from TV to make bigger in-store statements, using devices such as interior billboards. "We're focusing on dominant market imagery in the store," says Wilson...
Second Period--3, N, Brenna Rockburn (Ellen Weinberg) 2:12; 4, N, Hunter (Laura Prisco, Bye) 12:22; 5, N, Hunter (Prisco, Bye) 16:56. Penalties--H, Bev Strickles (hooking) 12:38; N. Davidson (interference...
...Hampshire's Laura Prisco tallied with seven minutes left in the period, sending the teams into the lockeroom tied...