Word: pristeen
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Dates: during 1969-1969
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...ORIGINAL two-page full color advertisement for Warner-Lambert's "Pristeen" shows a girl sitting on a dune, her knees at her chest and her air fluttering slightly in the wind. She looks very sad ( contemplative I later learned) and the headline reads, "Unfortunately the trickiest deodorant problem a girl has isn't under her pretty little arms. The real problem, " continues the ad in smaller letters, "is how to keep the most girl part of you-the vaginal area-fresh and free from any worry-making odors...
Warner-Lambert also makes Listerine, Rolaids, Bromo-Seltzer and Oh Henry candy bars. The Pristeen executives I tried to get in touch with had all just returned from a conference in Puerto Rico, and were not enthusiastic about talking to me. I did speak to Miss Peggy Prag of Papert, Koenig, Lois advertising agency who devised the original advertising campaign for the product...
...building in the cast forties in New York City. In her thirties, chic in white slacks and a brown sweater, she offered me coffee and in a slow but alert voice told me the kind of image she had attempted to present of the kind of girl who uses Pristeen...
...Pristeen ads emphasize youth and girlishness. "It has sort of pink chiffon smell"; it is essential "to your peace of mind about being a girl. An attractive, nice-to-be-with girl." FDS (for "Feminine Deodorant Spray") and Bidette use the word "woman...
Another section of the ad reads, "Pristeen is also very nice to use. It feels light and dry. (Your hands never touch...