Word: prius
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Over the course of the past decade, green culture and investments in green technology have skyrocketed in the U.S. From 2004 to 2005, sales of the hybrid Toyota Prius nearly doubled, as they did again from 2006 to 2007. Green construction, unknown just 10 years earlier, had by 2007 blossomed into a $12 billion industry. Shoppers everywhere have started toting around little reusable sacks as an eco-friendly alternative to the disposable paper and plastic bags of yore...
...months in office keeping Greece from bankruptcy and forcing through reforms. In the cavernous, colonnaded rooms of Maximos Mansion, where he met TIME on March 29, the Papandreou legacy seems to hang uneasily on the down-to-earth, softly spoken premier. The Apple laptop on his desk, the Prius in the driveway and the bold modern art next to the leather-bound books are small but telling signs of how he is shaking up the fusty world of Greek politics. "I do believe in a few years we'll be proud to say we went through this very difficult time...
That still might not be enough to save the tuna, any more than driving a Prius will halt global warming while coal-fired factories run night and day in Chongqing. But it might be enough to make serving wild bluefin seem uncool, wasteful and uncreative. Which it is. The Japanese are not immune to questions of style; maybe they will follow our lead out of mere embarrassment. Or maybe they won't. But either way, the loss of a creature that has been living here since before the continents formed won't be on my hands...
...Prius incident is one of two episodes of sudden acceleration that Toyota is scrambling to respond to. The company has engaged a respected engineering consultancy, Exponent, which has a staff of more than 900 engineers, to see if it can discover the root cause for the runaway cars...
...Despite preliminary findings that Toyota's software did not play a role in the Prius acceleration, suspicion will likely linger as long as no other cause is positively identified. To put suspicions to rest, Toyota asked Exponent's experts to test the engine's software thoroughly with electromagnetic waves and electric shocks to see if they can force the engine-control modules to send the wrong signal to the throttle. Says Michels: "We haven't put any limits on them, and it could take them several months to come back with a [final] report...