Word: prius
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Dates: during 2000-2009
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...Barnett has been working hard on the other two. Knowing what Hollywood did for Toyota's Prius, Shaklee's publicity team has set up tables at the Emmy Awards and plans the same for the Oscars. Barnett has joined the board of the celebrity-heavy Environmental Media Association (EMA), which is a nonprofit Shaklee distributor (every purchase earns the EMA a donation). And those parties Sloan Barnett threw? They were attended by people with last names like Rockefeller, Seinfeld and Trump...
Many of Stilgoe’s colleagues express their concern about the environment in a more conspicuous way: they drive Toyota Priuses, the hybrid-engine vehicles that get over 40 miles to the gallon. Computer scientist Margo I. Seltzer ’83, a recent Prius convert, says she started feeling guilty about her ’96 Toyota Corolla when she saw Al Gore ’69’s “An Inconvenient Truth” over the summer. Perhaps the campus’s most venerable Prius owner is former University President Derek...
...That would be Leonardo DiCaprio, the Prius Prince of Hollywood, who narrates The 11th Hour, and gets a producing credit as well. (The documentary was written and directed by sisters Leila Conners Petersen and Nadia Conners, who co-founded the green entertainment company Tree Media.) DiCaprio's lightly goateed presence, framed against open skies and dizzy cityscapes, serves the film well, which is to say he's a lot more bearable over the course of 90 minutes than Al Gore. He helps make the 11th Hour one of the most affecting additions to the new genre of Coming Environmental Catastrophes...
...being the Prius of plastic bags has its pitfalls. After the stampede in Taipei, sales of the Hindmarch bag were canceled in Beijing, Jakarta, Shanghai and Singapore. And to add irony to injury, some of the I'm Not a Plastic Bag totes sold after the near riot in Hong Kong were triple-wrapped in plastic bags in an effort to keep their new owners from being mugged on their way home...
...hydrogen-powered silver Prius soon came to fill the president’s parking space. (Bok long ago traded in the red Volkswagen Beetle, his chariot of choice throughout his first presidency...